ASPCA and Pop Superstar Sia Team Up to Remind Everyone that “Puppies are Forever”

New video encourages people to make adoption their first option this holiday season
December 6, 2017

NEW YORK, N.Y. — Today the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) and pop superstar Sia released a special PSA video to raise awareness about dog adoption this holiday season.

The clip, starring Maddie Ziegler and a canine companion named Frank, is set to the track, “Puppies are Forever” from Sia’s new holiday album, “Everyday is Christmas.” It serves as a reminder that bringing a puppy into your home is a lifelong commitment and encourages viewers to consider adopting a dog from a local shelter or rescue group instead of purchasing from a pet store. Most pet store puppies come from puppy mills, where they are housed in overcrowded and unsanitary conditions without adequate veterinary care, food, water and socialization.

“Shelter dogs of all ages deserve permanent loving homes and responsible care, so we’re proud to partner with Sia to encourage the life-saving adoption of puppies and all other animals in need this holiday season,” said Matt Bershadker, ASPCA president and CEO.

Visit www.aspca.org/puppies to see the video and take a stand against puppy mills by signing a pledge to adopt from a local shelter or rescue group. The video is also available on Sia’s YouTube channel.  

Sia has long been an advocate for animals and frequently uses her platforms to promote animal adoption. During her most recent tour, she partnered with shelters across North America to hold adoption events at her shows, has worked with various animal welfare organizations throughout her career, and has partnered with pet product companies to raise funds to assist shelter animals in need of urgent medical care.

The ASPCA and Sia are also hosting a puppy cam livestream of adoptable puppies available at the ASPCA Adoption Center in New York City on Wednesday, December 13 from 9 a.m. – 9 p.m. The video will encourage viewers to adopt a rescue dog instead of purchasing an animal from a pet store, and will be available on YouTube and social media channels.

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About the ASPCA®
Founded in 1866, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) was the first animal welfare organization to be established in North America and today serves as the nation’s leading voice for vulnerable and victimized animals. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States. The ASPCA assists animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources. For more information, visit www.ASPCA.org, and follow the ASPCA on Facebook, X, Instagram, and TikTok.

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